Fiction sales figures by genre for 2013 – some surprises!
Posted: November 2, 2014 Filed under: e-book, e-publication, genre fiction, Kindle, romance novel | Tags: book sales 2013, detective novel sales, fantasy novel sales, fiction sales figures, genre fiction sales, genre fiction sales 2013, mystery sales, romance sales Leave a commentBookstat just released the sales figures by adult fiction genres for 2013. The surprise is that Mysteries came in lower than Literary fiction–at least according to this information. (I’m not sure what the genre called “general” is!)
1 – Thrillers ($1.088 billion)
2 -Romance ($1.079 Billion)
3 – General ($810 million)
4- Literary ($548 million)
5- Mystery & detective ($442 million)
6 -Fantasy ($377 million)
Another valuable source of information about sales by genre can be found at authorearnings.com This site reports quarterly and provides various kinds of data for authors. Their rankings by genre differ slightly from this.
My newest book is a non-fiction guide entitled Working After Retirement. It has all 5 star reviews on Kindle and B&N!
Coming soon! ‘Working After Retirement’, a guide to 69+ jobs suitable for retirees
Posted: July 23, 2014 Filed under: Uncategorized Leave a commentFor over ten years I have watched friends and acquaintances enter into retirement in varying states of preparedness. Almost all had made specific retirement plans that included Social Security and other financial resources.
Some, however, had an ‘Ooops Moment’ after they were retired. They discovered that they really did not have enough money to live comfortably in retirement or enough money to last as long as they planned to live. So they did the sensible thing: they went to work to earn more money.
I decided to write about the work they have done–and are still doing–to earn supplemental income after retirement. This is not some kind of fantasy guide; every job included is already generating an income for a real retiree.
“Working After Retirement’ will be published on September 4th on Kindle. It will be available on Nook and iTunes shortly after that.
‘New Vampire Online’ is free on Kindle on June 6 and June 7th. It’s a humorous tale of Los Angeles vampires.
Posted: June 6, 2014 Filed under: e-book, ebook, Free kindle book, Kindle, Las Vegas, Los Angeles, vampire novel | Tags: Amazon, free book, free ebook, free Kindle book, free vampire book on Kindle, free vampire novel, free vampire novel on Amazon, New Vampire, New Vampire Online, vampire ebook, vampire novel Leave a comment
Okay. You know the routine.
‘New Vampire Online’ is now on Kindle: http://amazon.com/dp/B00HVLODMW
And you can get the first in the series, ‘New Vampire in Town’: http://amazon.com/dp/B00D3T0GRW
Enjoy! (And please leave a review!)
Results of the A/B split test I did on Facebook for my ebook cover astonished me. Read the facts
Posted: March 3, 2014 Filed under: Annie Carroll, e-book, e-publication, ebook, Kindle, Las Vegas, Los Angeles, paranormal fiction, vampire novel | Tags: book testing on Facebook, Facebook, Facebook for testing, New Vampire Online test results, online games, test book covers, test ebook covers, test results on Facebook, vampire book cover, vampire book test results 5 CommentsIt started as an attempt to find an audience for my new, non-traditional vampire novel, New Vampire Online. So far sales have been meager, but those who read this novel and posted reviews on Amazon really liked it—mostly 5 Star reviews.
So after asking best-selling author Cheryl Bradshaw for her opinion about running ads on Facebook and receiving a positive but tempered answer from her, I decided to move ahead with a week’s worth of ads which I could modify from day to day to see if I could pinpoint potential readership for the book.
What I ended up learning was much more than that.
The ad campaign was simple: Facebook asks the advertiser (in this case, me) to select a goal for the ad campaign. I chose the goal of click-throughs to the book’s page on Kindle. Then I moved on to a traditional A/B split test based on the two different versions of the book cover. Both had the same Dick Tracy-style illustration of Cate the flirty vampire. One cover, however, had a gray background, the other a bright red background.
(A digression here: When I initially published New Vampire Online a few weeks ago I used the gray background cover, then after a couple of weeks, switched, on Amazon only, to the red background. I liked the red version a lot. The artist who did the illustration liked the gray.)
These two versions of the artwork were the dominant elements in all four ads. Two ads with different color covers ran in the newsfeed, two ads in those little right column ads. The brief copy was the same for all, except for one link test I did later in the week. The targeting was also the same: Women, age 19-25, interested in the broad category of ‘Entertainment.’ The link in the ads went to the Kindle page.
On Day One, I foolishly let Facebook determine the cost per click and ended up paying $2.97 for one click to an ebook that’s on sale now at $1.99!! Nothing learned there, except don’t let FB determine the cost per click.
Cost per click now under control, Day Two’s results surprised me. The gray background cover beat the red background cover by better than 5 to 1 in the newsfeed ads. The click-throughs from the little right column ads were so minimal that the results were useless.
By Day Three it was clear that the gray cover was the huge winner. At the end of the day I began to make other changes, narrowing my search for potential readers to Women, 19-25, who were interested in Games, specifically online role-playing, action, etc. games. (A comment about role-playing online games from a young woman on Goodreads led me to this test. I thank her!) I stopped running the little square ads and paused the red cover ads.
By Day Four with only the gray cover ads running in the newsfeed to the new narrower target market, click-throughs increased. At day’s end I made an additional change: I did a version where the clicks went to iTunes. This was the only copy change made during the week. Click-throughs to iTunes surged ahead of the clicks on the link to Kindle.
On Day Five I tweaked the target market again, dropping the age to 16-25. Click-throughs sagged, so by the end of that day I went back to the 19-25 year olds.
I made no further changes on Day Six and the campaign ended on Day Seven.
So what did I learn from this testing?
1) The red version of the cover was clearly a huge obstacle that shunted potential readers/buyers away from the book. The gray version was on iTunes during the test and is now back up on the Kindle page.
2) New Vampire Online is apparently not a YA book. I thought of it as a humorous New Adult book when I wrote it, sort of a Sookie Stackhouse California style genre mash-up, and I now think additional testing for the YA market is not worth doing.
3) The book seems to have an appeal to female online gamers, but even after I reduced the amount I was willing to pay for each click-through, it still would not be cost-effective to use FB ads to generate sales. Click-throughs are one thing; actual sales are another, affected by issues other than the color of the cover.
4) I suspect that the heightened response to the ads linked to iTunes may be a function of Facebook viewership on iPhones.
So what started as a search for potential readers/buyers ended up giving me much more information.
My budget for all this? $30. And for those few dollars I discovered that Facebook is a terrific place for testing covers and learning more about potential book buyers. I can think of several other factors to test and if I do it, I’ll report on them.
Perhaps more publishers and indie/author publishers should consider doing this type of testing before they do ‘cover reveals’. It may be that the cover being revealed is actually damaging to sales, folks!
A final disclosure: I spent a number of years working in direct marketing and the lack of data in the world of book/ebook publishing astounds me. In any other field, there would be testing and more testing. Best practices and widely-known truths would be readily available based on hard data. I hope this test moves the ebook publishing industry in that direction.
***
Some shameless self-promotion: the day after I posted this information about testing on FB New Vampire Online received its 10th review on Kindle. 7 reviews are 5 Star. 2 are 4 Star. And one is a 2 Star–she admits she didn’t read the book. So now–ta-da–I can now advertise New Vampire Online on some of the major ebook newsletters. And I know for sure which cover I’ll use.
Free copy of New Vampire Online–but there’s a catch. (Isn’t there always!!) ‘Pay’ with a review.
Posted: February 12, 2014 Filed under: e-book, e-publication, ebook, Las Vegas, Los Angeles, paranormal fiction, vampire novel | Tags: ebook, ebooks, New Vampire, New Vampire Online, Story Cartel, vampire book, vampire boyfriend, vampire. vampire novel Leave a commentHere is where to go for your no-cost copy of New Vampire Online:Story Cartel. The whole idea behind this site is that readers ‘pay’ for the books they download for free by writing a review of the book. But this is definitely a limited time offer. It won’t go on forever!
If you’re an author, you know how important reviews are. If you are not an author, you should know that my wanting reviews has nothing to do with ego-gratification! Reviews have everything to do with future sales. Many online newsletters, blogs, and fan pages require a minimum nunber of reviews and a minimum standard of reviews (usually 4 star or better) before a book can be advertised on them. So in order to advertise and generate more sales, reviews have to come first. From that problem, came Story Cartel.
So visit Story Cartel today. I hope you like New Vampire Online. It has humorous moments and not a lot of blood and gore. Here is some info about the novel:
Cate the vampire has launched a new online business with the help of Conrad, her sexy Cuban-American vampire boyfriend. Everything seems almost perfect until Evgeny the Zombie Vampire and his girlfriend, Tatiana the Liar, land on the terrace beside her. Then her old vampire boyfriend, Jack the Surfer, turns up again. Before long, cops show up asking questions. And more cops. Then there is that little adventure at the Chateau Montaigne near the Sunset Strip and the disappearance of her RV. Maybe Conrad is right: Cate seems to run into trouble everywhere.
Kiss! Kiss! Kiss! I love the new review of New Vampire Online, an untraditional tale of entrepreunerial vampires
Posted: February 7, 2014 Filed under: e-book, Kindle, Las Vegas, paranormal fiction, Uncategorized, vampire novel | Tags: book reviews, humorous vampire, Kindle, New Vampire, New Vampire in Town, New Vampire Online Leave a commentReviews–I love them! I want them. And I just got one for my new novel, New Vampire Online that really made my day. Here are a couple of excerpts:
“Annie Carroll’s ‘New Vampire Online’ is fresh, immediately addictive, unique and such a delight to read—it starkly contrasts most of the vampire-based fare that crawls out of the Kindle woodwork.”
And the reviewer finishes with this:
“Let me suffice it to say that if you like vampire novels that actually offer a fun reading experience without getting too bleak—something that succeeds in being a page turner without taking itself too seriously, then get lost in an afternoon (or a whole day) reading ‘New Vampire Online.’ Fans of the genre will not be disappointed.”
New Vampire Online, and its predecessor, New Vampire in Town, have been challenging to promote because both books are unlike the currently conventional vampire stuff. For example, my vampires don’t spends their days in stinky old coffins. Why do that when an electronically secured basement bedroom with a king-size bed and 500 count sheets are available! They deal with real life experiences in today’s world: replacing worn-out RV tires, old boyfriends who stir up trouble, reputations in the world on online vampires, appearances on daytime talk shows–to name just a few.
New Vampire in Town, a novella, is available for a mere pittance on Kindle: .99!! (And if you read it or New Vampire Online, please leave a review!)
And, finally, New Vampire Online is available on iTunes and on Nook.